Back to the source: what is driving the digitisation of fund distribution platforms?
Online platforms are digitising the fund distribution industry on a global scale. Digital transformation is gathering momentum with the help of three major disruptive forces: investor demands, technologies and new regulation.
A growing demand for digital solutions from investors is the primary driver behind this trend.New generations of investors, including Gen X, Y investors and influenced baby boomers as well, are tech-savvy and seek control of their investments via a seamless, unified digital service at a relatively low cost. They want more engagement in the investment process and appreciate decision making tools, charting tools and education resources. Another distinct feature of these investors is their belief in the wisdom of their peers. In addition to experts and financial advisors, they value opinions and views from multiple less conventional sources such as friends, colleagues or others investors.